JRO

TV Advertising: Is the Juice Worth the Squeeze?

November 15, 2013

Marketing, in its most basic form, has been around since humans started selling and trading with each other. If you have something that people want or need, you have to tell them about it. A contemporary company’s media package will consist of a variety of campaigns on several different platforms. The modern world affords corporations […]

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Not All Debts Are Created Equal

November 15, 2013

Struggling with debt can prevent many people from being able to enjoy doing their favorite things or just being able to relax. When you have debt that is crushing you, it is easy to become a slave to your debt. But not all debt is considered “bad debt;” there are some debts that are deemed […]

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Employees Who Successfully Sued Their Employers

November 13, 2013

While it may seem like “the man” always sticks it to the little guy, sometimes, an everyday employee wins a major legal concession against his boss. Such victories demonstrate that the legal system is capable of protecting citizens from corporate abuses. Recent examples of employees who have successfully challenged their employer in court include Sylvia […]

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How Are Criminal Justice Majors Faring?

November 7, 2013

Criminal justice is a popular field of study for many college students. This may stem from the excitement this major offers or could simply come from a person’s desire to uphold the law. Whatever their motivation, criminal justice majors often have their pick of several interesting career paths. The Jobs of Criminal Justice By definition, […]

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Does Subliminal Advertising Really Work?

November 6, 2013

Advertisers are always seeking new ways to convince customers to purchase their products. One enduring marketing method is subliminal advertising. Given the subtly of subliminal advertisements, many have wondered whether the technique is actually effective. The messages do sometimes work, but they are not always effective on everyone. Most studies done on subliminal advertising show […]

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The Ins and Outs of Refrigerated Shipping

November 5, 2013

Refrigerated shipping is an important part of transportation commerce. As a type of shipping that allows for the transport of everything from medical goods to produce, it is vital to many industries. Refrigerated Shipping Defined Refrigerated shipping involves the use of refrigeration equipment that makes it possible to increase, decrease, or maintain temperature. This type […]

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Be Sure to Stop at the Duty Free Shop

October 31, 2013

Duty Free Shops For people traveling internationally, there can be a lot to take in. The sights of a new place, unfamiliar languages, and intriguing dining options. However, when travelers are making their way through the airport, they might want to consider making a stop at a duty free shop. For those that don’t know, […]

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Has Music Piracy Declined in Recent Years?

October 30, 2013

It seems like only yesterday that the Artists Against Piracy group (featuring Metallica, Alanis Morissette, Christina Aguilera, Blink-182, Sarah McLachlan, Garth Brooks, and other musicians) was launching a full-frontal assault on Internet music. This clash of the titans came during a moment of pivotal change in the music industry: the early 2000s. Many people point […]

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What is the Profit Motive?

October 30, 2013

A New Idea in Economics The prevailing economic system in the 18th century was mercantilism. This was a stagnant system built around governments building up big reserves of gold and passing protective trade tariffs against competing countries. Further protection came in the form of chartered monopolies granted to favored companies. These policies were a reflection […]

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A Business Biography of BMW

October 29, 2013

Headquartered in Munich, Bavaria, BMW is one of the three biggest and most popular automakers in Germany, alongside Audi and Mercedes-Benz. It is also one of the best-selling luxury automobile brands in the world, renowned for its dedication to super engine performance and exciting driving dynamics. Origins The initials “BMW” stand for “Bayerische Motoren Werke,” […]

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